Introducing Awura. She is an attorney, entrepreneur, and media personality based in Amsterdam.
Awura’s running journey began at 16 when she was preparing for her audition at the School of Performing Arts. In her early 20s she transitioned to yoga, but at the start of 2024, Awura returned to running, inspired by her sister, who signed them up for a 10K. For Awura, running is a way to find silence - a moment of peace and clarity amidst a busy day.
Rediscovering Running
I started running at 16, preparing for my audition at the School of Performing Arts (Lucia Marthas). Back then, it was all about building endurance for dance—it was just another part of my training routine. But running quickly became more than that; it was a way to push myself, to feel strong and capable. In my early 20s, my focus shifted to yoga, and running took a backseat. That changed this year when my sister signed us up for a 10K. Suddenly, I was lacing up my sneakers again, rediscovering the joy and peace that running brings me. For me, running in one word is silence. It’s a moment to quiet the noise of everyday life and reconnect with myself.
Running Through Paris
Running has also become a way to explore one of my favorite cities—Paris. There’s something magical about the energy of the city, a kind of je ne sais quoi that keeps me coming back. Paris is full of surprises: a dinner that turns into a late-night conversation with the chef, an unexpected courtyard that takes your breath away, or a street you never meant to find but can’t help but fall in love with.
When I run in Paris, I love weaving through Le Marais, passing by some of my go-to spots: Café Charlot, Wild & The Moon, and Naturalia. It’s the perfect way to combine movement with discovery. Running through these streets lets me see the city in a way I never could from a car or café table. It’s about feeling the pulse of the city, experiencing its rhythm, and finding those hidden gems along the way.
Combining Travel and Running
Running while traveling is one of the best ways to connect with a new city. It’s not just about the workout—it’s about the perspective you gain. Running through unfamiliar streets or along iconic landmarks allows you to feel the city in ways you wouldn’t as a tourist. You will experience the city from a more ‘local’ perspective, which is always a plus!
To stay committed, I always plan ahead. I research neighborhoods or look for running clubs—it’s an amazing way to meet locals and feel part of a community. If running outside isn’t an option, I’ll head to the hotel gym for a quick session. The key is to stay flexible and open to whatever the city offers, from sunrise runs to spontaneous detours.
An Ideal Day in Paris
For me, the perfect day in Paris starts with a run through Le Marais—or, if the weather isn’t cooperating, a Pilates class at THE NEW ME. Breakfast at The Hoxton Paris sets the tone, followed by a visit to La Grande Epicerie to stock up on La Beurre Bordier. Grab a quick lunch at JUNK or Wild & The Moon.
In the afternoon, I love immersing myself in culture—perhaps at Le Musée Yves Saint Laurent. Afterward, it’s time to head back to The Hoxton to dress up for dinner. Pojo is my go-to spot for a laid-back evening, but if I’m feeling fancy, Cheval D’Or never disappoints. Drinks at a bar that catches my eye to wrap up the day perfectly.
